The bright moonlight illuminates China as families reunite and enjoy peaceful moments. In the advent of the Mid-Autumn Festival, Blue Moon, as the exclusive title sponsor of the 2025 China Media Group (CMG) Mid-Autumn Festival Gala and 2025 Hunan Satellite TV & MangoTV Mid-Autumn Festival Gala, will greet audiences as scheduled this evening to present them with splendid audio-visual experiences. This is the 12th year Blue Moon has joined hands with CMG and Hunan Satellite TV to celebrate a clean Mid-Autumn Festival with Chinese people around the world.
The 2025 CMG Mid-Autumn Festival Gala will be broadcast globally at 20:00 Beijing Time on October 6, and also on TV channels, such as CCTV-1, CCTV-3, CCTV-4, CCTV-15, CCTV-4K UHD, CCTV-8K UHD and CCTV Entertainment, and CMG’s new media platforms, including CCTV NEWS, China Media Group Mobile and CCTV.com, as well as overseas social media platforms. As for the 2025 Hunan Satellite TV & MangoTV Mid-Autumn Festival Gala, it will be broadcast on the two platforms at 19:30 Beijing Time on October 6.
Two splendid galas to feast the eyes of audience, Celebrating Mid-Autumn Festival with all
The 2025 CMG Mid-Autumn Festival Gala to be held in Deyang City, Sichuan Province, will have three chapters, namely "Full Moon over the Mountains (山月滿)", "My Hometown (是吾鄉(xiāng))", and "One Autumn Moon (一輪秋)". Extending the long-embraced accents of "aesthetic brilliance, sincerity, expressing feeling and romance", the Gala will feature the innovative use of outdoor shooting and micro-documentaries to expand audio-visual dimensions. The Gala blends ancient civilization with modern vibes, historical depth with future imaginations, and grand themes with fine narratives to show the profound heritage and diverse facets of Chinese civilization. The mythical ancient tunes of Sanxingdui, the core power of intelligent manufacturing, and the resonance of musical instruments valued as intangible cultural heritage will all be presented in innovative audio-visual language, letting audiences around the world appreciate a reunion feast that marries national treasures and the spirit of the times.
Themed "Looking up at the moon, looking forward to happiness (舉目望月，期待美滿)"， the 2025 Hunan Satellite TV & MangoTV Mid-Autumn Festival Gala is being held in Changzhi, Shanxi, instead of Changsha, for the first time. On the bank of Zhangze Lake, the stage features the water as the scenic backdrop and the Taihang Mountains as a natural screen, blending natural landscape and humanistic creativity, crafting the unique artistic vision of "viewing the sea from the Taihang Mountains."
The gala will explore the profound cultural heritage of Changzhi, with elements of intangible cultural heritage and scenic landmarks tied in with program design and combined with the Mid-Autumn reunion theme, to fully present the "most beautiful Changzhi where thousand-year ancient charm meets intangible cultural inheritance (千年古韻遇非遺，原來最美是長(zhǎng)治)". From folk paper art to Chinese opera, from traditional tunes to modern expressions, the ancient charms of Changzhi and the spirit of Mid-Autumn reunion together will create a feeling of romance so deep and passionate that only Chinese people can understand.
Exclusive title sponsor for 12 consecutive years, Blue Moon spends a clean Mid-Autumn Festival with you
The Mid-Autumn Festival, also known as the Moon Festival, has been carrying Chinese people's love to their families and yearning for a better life since ancient times. Over the past twelve years, Blue Moon has been a companion in professional cleaning to millions of families, availing to them with "carefree cleanliness" in time of reunion.
Marked by the 12-year companionship, Mid-Autumn Festival has long become a special day between Blue Moon and the Chinese people, not only resonating festive memories that CMG and Hunan Satellite TV have created for countless families over the years, but also adding a “clean” footnote to the reunion. From the poetic and romantic concert "Full Moon Over China (月滿九州)" to the warm Mid-Autumn Festival gala, CMG has staged captivating shows to keep company with the Chinese people. ?As for the Hunan Satellite TV Mid-Autumn Festival Gala, from the theme "Longing Peaks Tonight (今夜最相思)" in 2014 to "Sharing This Moment Across the Distance (天涯共此時(shí))" in 2018, and "Flying to the Starry Sky and the Moon (飛向星空和月)" in 2024, the gala has always conveyed themes of longing and blessings at its heart, offering the warmest companionship to the people of the country.
On that 12-year journey, Blue Moon has continuously deepened this commitment. Blue Moon has infused cultural and artistic essence into its brand, and the beauty of cleanliness into the festive mood, turning the vision of a “better life” into reality. Moreover, it has continued to upgrade consumer experience by cleaning technology – offering consumers new, effortless and convenient laundry experience with the Supreme biotechnology liquid laundry detergent featuring such advanced future technologies like having “47% active ingredients” and the Supreme Instant Dissolution Technology.
It is noteworthy that Blue Moon has expanded its cleaning technology to the bathing sector with the launch of the Jingxiang Foaming Body Wash series, and the refreshing edition will greet the audience at the gala. The hydrating edition of the same series has also been recently launched. The new product cleans the body with micro-fine foam and boasts an easy-to-rinse formula, thus is gentle on the skin, keeping it moisturized, as such, promises to turn everyday cleaning to a comfortable and enjoyable experience. From “l(fā)aundry” to “bathing”, Blue Moon has integrated cleaning technologies into every aspect of daily life, dedicated to bringing consumers the experience of “possessing the best in cleaning and basking in the pure joy of life (擁有至尊，凈享一生)”.
When the full moon shines upon the world, in unison the country celebrates. ?In the evening of October 6, let us all enjoy the 2025 CMG Mid-Autumn Festival Gala and the 2025 Hunan Satellite TV & MangoTV Mid-Autumn Festival Gala on television, and spend a clean and wonderful Mid-Autumn evening together with Blue Moon.
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